c. To market to customers, do you require customer's marketing consent and channel consent? (i.e. can I call you via outbound TM or SMS or email or direct mail?)
Wed Sep 06, 2017 2:07 pm
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- b. What is the primary channel of acquiring new customers? What is the channel composition of new customer acquisition? (i.e. DM: 70%; TM: 15%; Online: 10%; Branch: 5%, etc.)
- d. Does regulator enforce on marketing hours? (i.e. You can only call between 9 am to 8 pm.)
- f. What has been your effort to increase your brand awareness in the market? (On the air advertising, viral marketing, partnerships (co-branding), etc.) What has been the most cost-effective and successful mean to improve your brand awareness?
- c. What is typical new customer acquisition cost by channel?
- d. Do you have a generic credit score available in the market? (typically through credit bureau) If not, what are typical information available to build credit scoring models?
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