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- a. What is your target market? (Super prime, Prime, Mid-Prime, Sub-Prime)?
- e. What are primary offers for customer acquisition to be competitive in your market? (Credit line, APR (teaser and go-to rate?), duration, application process (speed), customer service, brand, other benefits (i.e. membership - points and discounts))
- c. What is typical new customer acquisition cost by channel?
- d. Does regulator enforce on marketing hours? (i.e. You can only call between 9 am to 8 pm.)
- d. Do you have a generic credit score available in the market? (typically through credit bureau) If not, what are typical information available to build credit scoring models?
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